The cost of screens such as this is falling, where...

2008-06-12T14:23:00.000+01:00

The cost of screens such as this is falling, whereas the cost of labour/printing to change posters is rising. Maybe we're at the tipping point where for new billboard installations screens are more cost effective, and as you say, allow better targetting.

whether having them by the side of the road is a good idea... i gotta doubt that too.

Next, no doubt, is clever software which identifies the cars/drivers going past and optimises the advert based on the CURRENT eyeballs. Sounds like a great opportunity for Google.

Comments on Robbie Clutton: Bear vs Shark strikes again - TV Billboards

The cost of screens such as this is falling, where...