Driving to San Francisco today, I saw a disturbing site - a TV Billboard. This was not a revolving billboard with three rotating adverts, this was a twenty odd foot TV display on a major motorway.
I've always found billboards a distraction when driving, so I wonder how TV based versions will go down. I can just imagine these being indiscriminately targeted at their audience; coffee shops for morning commute, alcohol and restaurants for evening commutes, toys and games for the school runs and the list goes on.
It's just another step.